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Black Diamond
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01

LOCKLOOK

The Chatters Hair & Beauty Salon project launches LockLook, an AI tool for personalized haircare recommendations. The marketing plan includes boosting social media visibility, UGC, and influencer partnerships, targeting diverse audiences like young professionals and the LGBTQIA+ community. With a $162,000 budget, the strategy focuses on app development, live events, SEO, and seasonal campaigns like Pride Month.

02

PANTRY PAL

The PantryPal project focuses on developing a meal-planning and grocery shopping app aimed at promoting a balanced lifestyle and reducing food waste. Key features include AI-driven meal suggestions, inventory tracking, and real-time grocery store integration. The project covers its mission, vision, customer personas, and SMART goals, targeting students and busy professionals with a focus on convenience and personalization. It also includes a strategic plan for partnerships and AI integration to enhance user engagement and growth.

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COMPETITIVE ANALYSIS (NATIVE SHOES) 

The PantryPal project focuses on developing a meal-planning​

and grocery shopping app aimed at promoting a balanced

​lifestyle and reducing food waste. Key features include AI-driven

​meal suggestions, inventory tracking, and real-time grocery

​store integration. The project covers its mission, vision, customer personas, and SMART goals, targeting students and busy professionals with a focus on convenience and personalization. It also includes a strategic plan for partnerships and AI integration to enhance user engagement and growth.

04

CONTENT MARKETING PLAN
(NATIVE  SHOES)

The Native Shoes project focuses on a content marketing strategy to increase brand awareness among eco-conscious Millennials and Gen Z. Emphasizing sustainability and transparency, the plan includes blog posts, interactive tools, videos, and social media campaigns. The project uses platforms like Instagram, TikTok, and LinkedIn to boost brand recognition by 15%, driving engagement through targeted digital content.

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05

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GOOGLE ADS (PPC Campaign)
(NATIVE  SHOES)

The PPC assignment for Google Ads focuses on increasing e-commerce sales and brand awareness for Mountain Warehouse Canada. It features a seasonal sale offering 30% off winter apparel and footwear, with free shipping on orders above $120. The campaign has two ad groups—Insulated Jackets & Vests and Cold Weather Footwear—each with targeted keywords, ads, and extensions to enhance conversion rates. The estimated 3-month campaign budget is CAD $3,000, aiming for a ROAS of 3.9% with expected total revenue of CAD $11,700.

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